Most will be spent on polling and television ad buys; ads began airing this weekend.
Update: The Working Families for a Better San Diego added $22,000 to their television ad budget.
San Diego's http://www.sandiegoreader.com/weblogs/news-ticker/2013/sep/25/money-begins-to-flow-in-race-for-mayor-building-in/">unions are united behind councilmember David Alvarez and are putting up major cash as a sign of their support.
In the past nine days alone, labor unions representing government employees, service industry workers, and electricians, as well as the local AFL-CIO contingent, have thrown $560,000 into pro-Alvarez campaign committee, Working Families for a Better San Diego.
A good portion of the pot of cash, according to a September 28 filing, has already been spent on polling and television air time, some of those ads played on the local Fox affiliate during Sunday's Chargers game as well as during the series finale of Breaking Bad.
So far, the pro-Alvarez group has set aside $91,000 for public polling. The vast majority of the cash, or an estimated $182,000, will pay for hundreds of television ads. As of Sunday September 29, Fox's KSWB and the local CBS station have been the only stations to sell air space to the group. Working Families for a Better San Diego is the first outside committee to purchase ads. Kevin Faulconer is the only candidate to have http://www.sandiegoreader.com/weblogs/news-ticker/2013/sep/16/kevin-faulconer-first-mayoral-candidate-to-buy-flu/">spent contributions on air time.
Since September 20, the independent expenditure committee controlled by the American Federation of State, County, and Municipal Employees (AFSCME) has given the most in terms of campaign contributions. That group has bucked up to the tune of $325,000 -- for more information on AFSCME see http://www.sandiegoreader.com/weblogs/news-ticker/2013/sep/26/afscme-rolls-for-alvarez-gop-spends-for-faulconer/">Matt Potter's September 26 story.
The United Food and Commercial Workers Union is second, having contributed a cool $100,000 to the pro-Alvarez committee. San Diego's Labor Council, through the San Diego Works political committee has give $95,000, and the International Brotherhood of Electrical Workers has chipped in $40,000.