As national media outlets continue to report on the "war on women", one San Diego candidate for mayor has waged a war of her own in this coming primary election; a war for women's votes.
According to political ad buys purchased with Time Warner and Cox Communications, District Attorney and mayoral candidate Bonnie Dumanis plans to spend $11,855 on 53 ads targeting women voters between the ages of 25 and 49.
The ads will start running on May 7, just under a month before the June 5 primary. Dumanis will run 15-30 second spots, seven-days-a-week, on Bravo and Home and Garden Television Network (HGTV) from 8pm to 11pm. During that same time, Dumanis's campaign will also run ads from 4pm to 8pm on Fox News Channel.
The $11,855 the campaign plans to spend for cable advertisements is in addition to http://www.sandiegoreader.com/weblogs/news-ticker/2012/apr/16/bonnie-dumanis-prepares-to-launch-television-ad-ca/">$82,901 worth of ad-time on five local networks, Fox5, CBS8, ABC10, NBC7, and KUSI.
Go to --http://www.sandiegoreader.com/documents/2012/apr/17/bonnie-dumanis-pol-ad-buys-cox-comm-pg1/">COX/http://www.sandiegoreader.com/documents/2012/apr/17/bonnie-dumanis-pol-ad-buys-cox-comm-pg2/">Time Warner to view the contract.