Local firm AV Concepts are responsible for bringing Tupac back from the dead via hologram to perform with Dr. Dre and Snoop Dogg at the 2012 Coachella Music Festival.
The firm specializes in "immersive technology solutions," as a provider of video, audio, and staging services for corporate, convention, and entertainment events. They executed the technology and content behind the most anticipated performance at this year's Coachella Music Festival.
Over 100,000 fans witnessed the "return of Tupac" as a hologram performing on stage with Dre and Dogg, thanks to the combination of advanced projection technology and creative expertise. The production followed months of collaborative planning between Dre's production company and AV Concepts' creative and technical experts to design and engineer the special effect.
"This show was by far one of the most exciting yet challenging projects we have ever worked on," says Nick Smith, President of AV Concepts. "A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver."
The holographic effect was achieved by utilizing the Eyeliner(TM) display technology, along with a custom rigging to deliver the perceived 3-dimensional life-sized holographic illusion. AV Concepts partnered with Digital Domain Productions to shoot videos and deliver the life-like imagery that were critical to the success of the performance.
AV Concepts' success in Coachella comes on the heels of highly acclaimed projection mapping projects for Chris Brown at the Grammys and the American Music Awards. These events utilized the company's proprietary Liquid Scenic server to deliver uncompressed HD video which can be projected as holograms in an entertainment setting or as 3D imagery on building exteriors, interior walls, stage sets, and other structures.
According to a company press release, "AV Concepts is an inspired place where creative and technology converge. For 24 years AV Concepts has been a full-service supplier of video, audio, lighting and technical services, driving innovation to a new level for brands, professional meetings and corporate events. With a team of over 100 employees supporting 500+ annual events across North America, AV Concepts has been recognized as an industry leader who delivers exceptional quality, ideas and client satisfaction."