Are you concerned about rising utility bills this year because you might be using too much power from SDG&E?
SDG&E thinks you use too much power. Attorneys for SDG&E have already testified to California's Public Utilities Commission that if you are a small business or residential customer, then yes, you already are a http://www.cpuc.ca.gov/EFILE/A/120244.pdf" rel="nofollow">power hog under SDG&E's A1007009 PeakShift at Work/ PeakShift at Home (PSW/PSH) dynamic rate hike scheme.
SDG&E wants all of us who aren't any of SDG&E's industrial-sized commercial accounts to use less SDG&E energy, leaving more for those bigger clients to use during daytime business hours.
Once SDG&E's PW/PSH application is approved by CPUC, then the best way to save on your energy bill is to not use electricity during the day. Period. Don't turn anything on until evening and weekend hours, and it's possible that you could even lower your bill despite using just as much electricity that you used before.
Small businesses that need to stay open during the day are a special problem. Your best bet is to charge batteries at night and used stored electricity during your own business hours. It's better than paying up to ten times higher than off-peak rates just to be plugged into SDG&E from 9 to 5.
If everybody in San Diego told everybody else to read this and be prepared for a quiz later, then maybe SDG&E won't have to charge us $118 million for a five-year advertising campaign to tell us the same thing. Personally, I would rather that all of us didn't have to pay that tab.