Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Shuggie raked in the Bud Lite ad money

"Hey, can you do this dumb thing that everybody else thinks they’re too cool to do?"

Andre McKeag: "That was fun, and they paid us some money."
Andre McKeag: "That was fun, and they paid us some money."

“I was sitting at Satellite Amps where I work part-time,” Andrew McKeag explains, “and Tommy Garcia, who’s in Mrs. Magician, was telling me about how they sold a song to Guitar Center for a TV commercial. I was, like, ‘Aw, I did a thing for Bud Lite one time’ and started to tell the story. Meanwhile, Adam [Grimm], who owns Satellite, was at the computer four feet away from me. All of the sudden, he starts playing the song because he found it on YouTube.”

Surprised that it existed, McKeag posted the video on his Facebook page. Numerous online compadres chimed in with heartfelt comments like, “As long as the check cleared.”

Sponsored
Sponsored
Video:

Shuggie/Bud Lite ad

McKeag shot the commercial with his old band, Shuggie, in the early 2000s. At the time, word was spreading around Seattle that Bud Lite was looking for a band to write a short song about their glorified water and perform it one time as a live commercial.

“In Seattle, there’s only about 15 people that sort of run the music scene,” McKeag says. “They said, ‘Hey, can you do this dumb thing that everybody else thinks they’re too cool to do?’ — thinking of course I would say yes.”

The band came up with the song in a studio in less than a day. They shot the commercial at the end of the same week at the Showbox in Seattle. The final product shows choreographed moments such as a waitress delivering a round to some seriously stoked individuals. Everybody is enthusiastic about the fact that they’re drinking Bud Lite. The commercial comes across as the best type of sell-out — the blatant kind.

“I don’t give a shit. You know, I don’t have any shame. I didn’t get into this business for anything other than having fun, really, and that was fun, and they paid us some money,” McKeag says.

McKeag thinks the band made about $3000.

These days, McKeag is busy with his new group, the Andrew McKeag Band. They are playing shows and have an LP in the can.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Angry Pete’s goes from pop-up to drive-thru

Detroit Pizza sidles into the husk of a shuttered Taco Bell
Next Article

Flowering pear trees in Kensington not that nice

Empty dirt plots in front of Ken Cinema
Andre McKeag: "That was fun, and they paid us some money."
Andre McKeag: "That was fun, and they paid us some money."

“I was sitting at Satellite Amps where I work part-time,” Andrew McKeag explains, “and Tommy Garcia, who’s in Mrs. Magician, was telling me about how they sold a song to Guitar Center for a TV commercial. I was, like, ‘Aw, I did a thing for Bud Lite one time’ and started to tell the story. Meanwhile, Adam [Grimm], who owns Satellite, was at the computer four feet away from me. All of the sudden, he starts playing the song because he found it on YouTube.”

Surprised that it existed, McKeag posted the video on his Facebook page. Numerous online compadres chimed in with heartfelt comments like, “As long as the check cleared.”

Sponsored
Sponsored
Video:

Shuggie/Bud Lite ad

McKeag shot the commercial with his old band, Shuggie, in the early 2000s. At the time, word was spreading around Seattle that Bud Lite was looking for a band to write a short song about their glorified water and perform it one time as a live commercial.

“In Seattle, there’s only about 15 people that sort of run the music scene,” McKeag says. “They said, ‘Hey, can you do this dumb thing that everybody else thinks they’re too cool to do?’ — thinking of course I would say yes.”

The band came up with the song in a studio in less than a day. They shot the commercial at the end of the same week at the Showbox in Seattle. The final product shows choreographed moments such as a waitress delivering a round to some seriously stoked individuals. Everybody is enthusiastic about the fact that they’re drinking Bud Lite. The commercial comes across as the best type of sell-out — the blatant kind.

“I don’t give a shit. You know, I don’t have any shame. I didn’t get into this business for anything other than having fun, really, and that was fun, and they paid us some money,” McKeag says.

McKeag thinks the band made about $3000.

These days, McKeag is busy with his new group, the Andrew McKeag Band. They are playing shows and have an LP in the can.

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Making Love to Goats, Rachmaninoff, and Elgar

Next Article

Top Websites To Buy Instagram Likes + Bonus Tip!

Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.