Real job, fake news

Can you disseminate information to the media?

Kevin Faulconer’s past life as a PR man is a big part of his current life as mayor.
  • Kevin Faulconer’s past life as a PR man is a big part of his current life as mayor.

The City of San Diego’s communications department, already chock full of public relations hands speaking favorably of Republican mayor Kevin Faulconer (himself an ex-PR man), is looking for more of the same.

The new employees, their numbers unspecified, will be expected to “develop, coordinate, and disseminate information to the media,” as well as “arrange for photographic work for departmental and publicity purposes,” and “conduct media tours of facilities and activities.” Experience in “planning and coordinating the production and dissemination of public relations or public information programs involving audio, visual, print, or social media,” is a must along with “four years of full-time professional-level public relations, media relations, journalism, advertising or community relations.” The annual salary will range from $59,363.20 to $71,760.

Current employees of the city’s communications operation include ex–TV journalist Nicole Darling of former CW affiliate XETV. The department, with estimated annual expenses of about $3.6 million, according to the city budget, runs a website called, presenting Faulconer in upbeat situations, including teaching science to elementary school children at the downtown library.

“It’s an opportunity to make it fun, get some hands-on learning with bugs, solar energy, 3D printing,” the mayor is quoted as saying. “It’s all about making math, engineering, arts fun for kids.”

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That sure is a lot of words just to say, "Be able to put a shine on a turd."

When will The Reader staff write about the surprisingly high number of former journalists who now work for the politicians. Gerry Braun and David Rolland come to mind...and there are many others.

The article could also compare the salaries and benefits of journalism versus government jobs.

It would also be intriguing to track the mental shift, going from looking to expose the truth, to telling a convincing story...or find instances where the former "journalists" weren't much into their job from the beginning, and have found their natural homes as mouthpieces. (Or the opposite...someone who hates themselves for selling out?)

I think that kind of exposure would be very revealing.

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