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Ampersands are cool

Unmistakenly hipster

Dear Hipster:

(1) What’s with the trend of local hipster places with two words separated by an ampersand? Like: Herb & Wood, Soda & Swine, Craft & Commerce, Ketchup & Vodka, etc.

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(2) Are those of us here in San Diego hipsterland (down by the hills, heights, & parks) purveyors of trends that originate in, say, Williamsburg or Silverlake? Or do we successfully originate our own trends, like flights of lattes, quartyards, & artisan jackfruit pop pies? Are we missing out on anything new?

— D.J.

(1) Don’t focus on the two words. Focus on the ampersand. The ampersand is the second most hipster punctuation mark (the first is the interrobang, but I don’t have to tell you that) because it was the word “and” before the word “and” was cool, or even much of a word, for that matter. Plus, no matter what hipster font you render it in, the ampersand looks cool as shit. Whether it comes out looking like a trumpet from some crazy Dr. Seuss world or a two-tailed sperm; it’s super-duper cool and unmistakably hipster.

(2) Whatever an artisan jackfruit pop pie is, if we’ve got that, we definitely aren’t missing out on anything worth keeping up with. Existentially speaking, is it possible to miss out on something you don’t know about (since you can’t miss something you don’t know exists)? Or is it only possible to miss out on stuff you haven’t heard of?

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Dear Hipster:

(1) What’s with the trend of local hipster places with two words separated by an ampersand? Like: Herb & Wood, Soda & Swine, Craft & Commerce, Ketchup & Vodka, etc.

Sponsored
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(2) Are those of us here in San Diego hipsterland (down by the hills, heights, & parks) purveyors of trends that originate in, say, Williamsburg or Silverlake? Or do we successfully originate our own trends, like flights of lattes, quartyards, & artisan jackfruit pop pies? Are we missing out on anything new?

— D.J.

(1) Don’t focus on the two words. Focus on the ampersand. The ampersand is the second most hipster punctuation mark (the first is the interrobang, but I don’t have to tell you that) because it was the word “and” before the word “and” was cool, or even much of a word, for that matter. Plus, no matter what hipster font you render it in, the ampersand looks cool as shit. Whether it comes out looking like a trumpet from some crazy Dr. Seuss world or a two-tailed sperm; it’s super-duper cool and unmistakably hipster.

(2) Whatever an artisan jackfruit pop pie is, if we’ve got that, we definitely aren’t missing out on anything worth keeping up with. Existentially speaking, is it possible to miss out on something you don’t know about (since you can’t miss something you don’t know exists)? Or is it only possible to miss out on stuff you haven’t heard of?

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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