SDG&E seeks social journalist

Bilingual in Spanish a plus

Did Sempra Energy’s San Onofre debacle have anything to do with the company’s search for a communications director versed in “thought leadership”?
  • Did Sempra Energy’s San Onofre debacle have anything to do with the company’s search for a communications director versed in “thought leadership”?

Beset by attacks and controversies over everything from soaring electric bills to the high costs of closing the San Onofre nuclear power plant and a chronically leaking gas plant up in Los Angeles, San Diego–based Sempra Energy is looking for a public relations honcho for its San Diego Gas & Electric subsidiary.

According to a job post on the online career website LinkedIn, the company’s new communications director is supposed to “develop, implement and communicate corporate strategy and key messages to a wide variety of audiences in clear language, using a variety of communications tactics.” Gaining more kudos for SDG&E is also on the agenda for the eventual employee, who will “support company visibility efforts, including but not limited to social journalism, thought leadership, speaking opportunities and awards programs.”

In addition to having “experience as a media spokesperson,” Sempra is seeking someone with the “ability to understand different audiences, their needs and potential reactions to communications strategies, and corporate intranets.” Also: “Bilingual in Spanish a plus.”

Meanwhile, Sempra has been spending heavily to spread its will at San Diego’s city hall, paying out $83,986 to influence the final draft of mayor Kevin Faulconer’s so-called climate action plan, according to a January 29 disclosure report on file with the city clerk’s office.

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Comments

A phrase comes to mind: Put some lipstick on that pig.

None

by dwbat

Thought leadership? I wonder who thought of that? Isn't that what used to be called brainwashing?

When I first saw this, I was sure it was a Walter Mencken piece. But no! Must be that life imitating art thing again.

What Sempra/SDGE needs is someone who can tell the story convincingly. That's tough to do when the utility doesn't really want to reveal the truth. While I wouldn't call "thought leadership" brainwashing exactly, it does imply being a master propagandist. It needs a goodwill ambassador, someone along the lines of Joan Embry when she put a very attractive face on the SD Zoo and Safari Park. People like her don't come along every day, and even if one did, Sempra wouldn't recognize it.

KUSI's Dave Scott comes to mind. But he'd never take the job, even for a high 6-figures salary.

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