Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Rock gives birth to beer

Local band/brewer collaborations trending big

Dead Feather moon bandmates gather at the Saint Archer brewery to make beer.
Dead Feather moon bandmates gather at the Saint Archer brewery to make beer.

Brewery culture in San Diego shares a number of similarities to its indie rock scene. Fans claim their favorite bands and breweries with graphic T-shirts and stickers. Beers are discussed and dissected like new records, with street cred given to those familiar with the obscure or hard-to-get. And while photos of brewers may not quite poster the walls of fangirls' bedrooms, many do boast a name recognition similar to local rock stars.

So while the idea of breweries and bands working together to craft beer may sound like synesthesia run amok, as cross-promotion goes, it makes enough sense that the trend has been gaining steam.

Thr3e Punk Ales launched last year with rocker collaborations in mind, and has already teamed with successful local bands from the '90s. Thr3e Punk worked with Unwritten Law to create a beer called Unwritten Lager, and a Sprung 4 Life IPA collaboration with Sprung Monkey has become a part of its core lineup. Sprung Monkey drummer Ernie Longoria said, "I was thrilled that they were keen on me being hands-on with the development… from the flavor profile of the beer, the name, and how we would market it."

Sponsored
Sponsored

Currently building out a downtown Chula Vista brewhouse and tasting room, Thr3e Punk already has more punk collaborators lined up for the year ahead, including longtime Huntington Beach band the Vandals, and the Bouncing Souls out of New Jersey.

Other breweries and bands have picked up on the idea this summer. In June, hardcore act Poison Headache brewed an IPA in tandem with Coronado Brewing to celebrate the release of its eponymous debut album. "We knew each other from the old days of doing band stuff," recalls Coronado head brewer Ryan Brooks, who said his musician friends were keen to brew the style of juicy, tropical IPA currently in vogue among hopheads.

Bandmember Phil Sgrosso mentions the goal was "To team up and brew something that reflected the attitude of the music." Named for the Poison Headache song Hail Colossus, the resulting Ale Colossus features a combination of citra, mosaic, and southern cross hops. "We're a three-piece band," Sgrosso adds, "so incorporating a power trio of hops felt very appropriate."

In late July, North County favorite Dead Feather Moon got together to brew a beer with Saint Archer to celebrate the release of their latest album, The Finder. This collaboration makes more immediate sense as several members of the band have direct connections to the beer industry. Most notably, frontman Justin Berge works as beer buyer for Rancho Bernardo bottle shop Brothers Provisions, and multi-instrumentalist Greg Peters happens to be Saint Archer's cellarmaster.

"Picking a style that everyone wanted to brew was definitely a challenge," Peters notes, adding they opted to brew a session ale because "one thing we all have in common is the propensity to consume large volumes of beer."

Since their music is rooted in traditional American and English rock traditions, Dead Feather Moon brewed with English malts, a hybrid English/American Ale yeast, and a mix of American and English hops. The Finder Session Ale will be served at the band's August 12 record release party at the Belly Up.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

2024 continues to impress with yellowfin much closer to San Diego than they should be

New rockfish regulations coming this week as opener approaches
Next Article

San Diego's Uptown Planners challenged by renters from Vibrant Uptown

Two La Jolla planning groups fight for predominance
Dead Feather moon bandmates gather at the Saint Archer brewery to make beer.
Dead Feather moon bandmates gather at the Saint Archer brewery to make beer.

Brewery culture in San Diego shares a number of similarities to its indie rock scene. Fans claim their favorite bands and breweries with graphic T-shirts and stickers. Beers are discussed and dissected like new records, with street cred given to those familiar with the obscure or hard-to-get. And while photos of brewers may not quite poster the walls of fangirls' bedrooms, many do boast a name recognition similar to local rock stars.

So while the idea of breweries and bands working together to craft beer may sound like synesthesia run amok, as cross-promotion goes, it makes enough sense that the trend has been gaining steam.

Thr3e Punk Ales launched last year with rocker collaborations in mind, and has already teamed with successful local bands from the '90s. Thr3e Punk worked with Unwritten Law to create a beer called Unwritten Lager, and a Sprung 4 Life IPA collaboration with Sprung Monkey has become a part of its core lineup. Sprung Monkey drummer Ernie Longoria said, "I was thrilled that they were keen on me being hands-on with the development… from the flavor profile of the beer, the name, and how we would market it."

Sponsored
Sponsored

Currently building out a downtown Chula Vista brewhouse and tasting room, Thr3e Punk already has more punk collaborators lined up for the year ahead, including longtime Huntington Beach band the Vandals, and the Bouncing Souls out of New Jersey.

Other breweries and bands have picked up on the idea this summer. In June, hardcore act Poison Headache brewed an IPA in tandem with Coronado Brewing to celebrate the release of its eponymous debut album. "We knew each other from the old days of doing band stuff," recalls Coronado head brewer Ryan Brooks, who said his musician friends were keen to brew the style of juicy, tropical IPA currently in vogue among hopheads.

Bandmember Phil Sgrosso mentions the goal was "To team up and brew something that reflected the attitude of the music." Named for the Poison Headache song Hail Colossus, the resulting Ale Colossus features a combination of citra, mosaic, and southern cross hops. "We're a three-piece band," Sgrosso adds, "so incorporating a power trio of hops felt very appropriate."

In late July, North County favorite Dead Feather Moon got together to brew a beer with Saint Archer to celebrate the release of their latest album, The Finder. This collaboration makes more immediate sense as several members of the band have direct connections to the beer industry. Most notably, frontman Justin Berge works as beer buyer for Rancho Bernardo bottle shop Brothers Provisions, and multi-instrumentalist Greg Peters happens to be Saint Archer's cellarmaster.

"Picking a style that everyone wanted to brew was definitely a challenge," Peters notes, adding they opted to brew a session ale because "one thing we all have in common is the propensity to consume large volumes of beer."

Since their music is rooted in traditional American and English rock traditions, Dead Feather Moon brewed with English malts, a hybrid English/American Ale yeast, and a mix of American and English hops. The Finder Session Ale will be served at the band's August 12 record release party at the Belly Up.

Comments
Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Top Websites To Buy Instagram Likes + Bonus Tip!

Next Article

Angry Pete’s goes from pop-up to drive-thru

Detroit Pizza sidles into the husk of a shuttered Taco Bell
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.