While “Burger Revolution” sounds like it might be the latest craft-beer eatery, it is a concept from Fullerton-based Burger Records that invites local promoters to throw concerts or other music-related happenings in their towns on the same day each year.
Promoted via their website and social media, Burger Revolution is seen as a sort of worldwide music party. Now in its third year in San Diego, the Revolution takes place on Saturday, March 7, at the Stronghold in Barrio Logan.
- Saturday, March 7, 2015, 3 p.m. to 9 p.m.
1835 Main Street,
“Right now there’s about 65 events happening across 15 or so countries,” Burger Records co-founder Sean Bohrman tells the Reader. “Using Burger as a catalyst, we just wanted to show people they can set up events in their own cities. Kids and fans of Burger can then connect with other fans, make friends, and who knows what else.”
In San Diego, the event will be promoted by two local teens, Jack Habegger (15) and Jordan Krimston (17). The all-day, all-ages event will run from 3 to 9 p.m., and performers will include Javier Escovedo, Digital Lizards of Doom, the Shady Francos, Big Bad Buffalo, (this reporter’s band) True Stories, and Groms, the only band on the bill that’s actually released music via Burger.
Though still in their teens, Habegger and Krimston tell us that they already have experience promoting. “I had booked a music program in conjunction with San Diego Comic Fest this year,” Habegger said. “My friend Jordan had been involved in putting on shows at the Stronghold, including YamFest and a Weatherbox comeback show. When we saw the Burger Revolution announcement, we thought it would be a cool thing we could do together.”
Habegger considers a mix of more established acts and newcomers to be important. “Each show is unique to its own city. Some of the acts are older, some are newer, and that seems to be the way Burger likes to book their shows. For example, I went to the Burger Revue in Orange County, where they had Ronnie Spector on the same bill as King Khan and the Shrines and it worked great! Jordan and I are both big fans of events with diverse bills,” he said.
For their part, Habegger and Krimston aren’t too worried about making money. “It’s a real DIY event. Jordan and I are funding it out-of-pocket,” Habegger says. “We just hope we can break even. It’s just the two of us, but we are getting some cool advice from our parents.”
Meanwhile, according to Bohrman, Burger Records may increase its area presence. “[We’re] looking forward to being introduced to other San Diego bands,” he said. “Now that our friends at the Observatory opened a venue in North Park, I think we’ll be doing a lot more down there.”