Muscular marketing

Cytosport's Muscle Milk products not as advertised

The San Diego law firm of Finkelstein & Krinsk, representing three plaintiffs, has sued Benicia-based Cytosport in federal court on grounds that the company's sports nutrition products do not contain the ingredients and characteristics advertised. Last summer, Cytosport was bought by Minnesota-based Hormel Foods.

Cytosport's popular "Muscle Milk" is advertised as a powdered and ready-to-drink protein supplement. However, it does not contain the quantity of protein that it advertises, says the suit. Cytosport claims that its products contain L-Glutamine, an amino acid that aids in muscle recovery. But, according to the suit, the powder product does not contain L-Glutamine "in any appreciable amount."

In advertising its Lean Muscle Milk Products as "lean," Cytosport is suggesting to consumers that the powders contain less fat than other similar supplements. "This is demonstrably false," says the suit.

Rick Williamson of Hormel says,, "We are reviewing the allegations and will defend them accordingly."

Share / Tools

  • Facebook
  • Twitter
  • Google+
  • AddThis
  • Email

More from SDReader


Marketing proves that there is no limit to human stupidity. I doubt that this "muscle milk" does anything good or bad it just gets stupid people to buy it.

AlexClarke: You could be right. Let's see how the court case goes. Hormel is not a stupid company and it paid $450 million for Cytosport. Best, Don Bauder

Hey Red Bull paid off because it turns out that it doesn't give you wings, go figure.

MichaelValentine: Red Bull settled two suits that said the brand misrepresented the functionality and safety of the product. Some of those who settled got paid off in some Red Bull. Best, Don Bauder

One down, now to take down "Lumosity" and their ilk

CaptainObvious: I don't know whether Lumosity's formula works, but I do believe that older people (that includes me) should do crossword puzzles and play other games to keep the mind at work.

The other day I came across a pitch for some kind of pill that is supposed to improve one's brain activity. Very fishy. Looked like smart pills redux. Best, Don Bauder

Log in to comment

Skip Ad