Feeding The Perception

For years now the World Media has been feeding a negative perception about Mexico. The Movies, the TV shows, the National TV news networks and printed media have portrayed Mexico as a war zone and as a country living in poverty. Perception is the truth as we know it. Thus feeding a negative perception of Mexico and Baja, Mexico creates in the minds of the world a reality that is far from the truth. Sensationalizing the negative even though it might only represent a very small percent of the overall creates ratings and drives the content. Thus feeding the perception with the overall reality does also over time make an impact. Slowly more and more positive articles are being written and reported and are having a positive effect. My wife Cathie and I are representatives of the 1 million US citizens who live in Mexico whom share a different reality of what it is like living in Mexico. I have been attempting to feed the true perception of life in Mexico from the perspective of one who visited Mexico for 30 years but discovered after living here full time an entirely different reality portrayed by the World Media.

Google has become the benchmark for researching all subjects via the International Web. If you Google “ perception of Baja, Mexico “ you will find consistently in the top 5 of my previous articles referring to the Perception of Baja, Mexico presented by the World Media. Many local people have dedicated their maximum efforts to change this perception to reflect the true overall reality.

The Rosario Beach Hotel has been very successful promoting and hosting local events that draw thousands of tourists to help many who used to come but were fearful to come. A significant increase in tourism has been achieved. There has also been an increase in the Baja Real Estate.

Tijuana Innavadora 2012 in October has once again pulled business and political leaders from both sides of the border to promote through the media the growth and technological contribution Tijuana and Baja has provided internationally. With astounding growth in the local and national economy, a growing middle class, improvements in infrastructure such a better roads, a new World Trade Center, numerous new modern upscale shopping centers, ultramodern office buildings, the availability of state of the art technology, a ultramodern Children’s Museum, a resurgence of construction in Ocean View condos, an expanded and modernized Border entry into Mexico and most important a major reduction in crime.

Baja is a combination of extreme diversity. In many ways it’s like the US 50 years ago., when you got your gas pumped by a uniformed attendant who also checks your oil, your air in your tires, when you drive down the scenic highway smelling locals burning their trash, seeing family members riding in the back of pickups, seeing families camping on the beach, when watching a current movie in an ultra modern theatre with double the leg room at one forth the price and where being friendly and respectful to strangers is common not odd.

The further south you travel, you will not only experience a vast change in scenery as well as a slower pace in lifestyle. If you talk to people who live here, especially for the past 10 to 30 years, you will hear the same story of the reality of what it is like to live in Mexico with a desire to make a positive difference not change it. Their account will be extremely in contrast of what the World Media feeds the public the perception of Baja, Mexico. The long term outlook of quality of life in Mexico is very positive. Value is described the combination of quality at a lower price. If you add less stress to the equation you can expect to live life longer with better quality of life at a lower cost in Baja, Mexico.

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