SD hotels inch up, other California coastal markets grow sharply
According to Smith Travel Research, July occupancy this year was 87.5%, up from 86.4% a year earlier. Year to date, occupancy has barely risen to 73% from 72.6% a year earlier, but average daily room rate has grown to $137.22 from $133.51.
However, year-to-date occupancy rose only 0.7% in San Diego, while it went up 3.1% in Orange County, 1.7% in Los Angeles and 3.1% in San Francisco.
Encinitas hotel expert Jerry Morrison compared hotel performance this year to date compared with pre-recession 2007 year to date. Revenue per available room is up 37.69% in San Francisco from 2007, up 13.1% in Los Angeles, up 6.5% in Orange County and down 4.2% in San Diego.