SD visitor industry improving, but still lags pre-recession levels
The hotel business is picking up in San Diego, according to Smith Travel Research. October occupancy was 70.2% vs 66.1% a year earlier. Year to date, occupancy was 73.2% vs. 70.6% for the same period a year ago. However, tourism expert Jerry Morrison of Encinitas points out that San Diego still lags pre-recssion 2007 levels. October 2012 occupancy of 70.2% trails the 73.4% of October 2007. Average daily room rate lagged $132.89 to $135.99 and revenue per available room was down 6.5% to $93.33. Other West Coast markets San Francisco, Orange County and Los Angeles all did better than San Diego, as did the nation. San Diego occupancy in October of this year also lagged San Francisco, Orange County, Los Angeles, and the nation.