San Diego Tourism Picks Up

The spring break and five weekends in March helped lift tourism in the first quarter, notes La Jolla hotel expert Jerry Morrison. Revenue per available room in March rose 14.9% from February, topping the other California metro markets. San Francisco was second at 11.4%, according to data from Smith Travel Research. Compared with a year earlier, San Diego's 4.4% rise in occupancy topped the three other state metro markets (San Francisco, Los Angeles and Orange County.) However, San Diego's average daily room rate rose only 1.6% from a year ago, trailing the other three markets. San Diego's 6% rise in revenue per available room from a year ago also lagged the three other markets.

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