The spring break and five weekends in March helped lift tourism in the first quarter, notes La Jolla hotel expert Jerry Morrison. Revenue per available room in March rose 14.9% from February, topping the other California metro markets. San Francisco was second at 11.4%, according to data from Smith Travel Research. Compared with a year earlier, San Diego's 4.4% rise in occupancy topped the three other state metro markets (San Francisco, Los Angeles and Orange County.) However, San Diego's average daily room rate rose only 1.6% from a year ago, trailing the other three markets. San Diego's 6% rise in revenue per available room from a year ago also lagged the three other markets.
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